Fans explain why Rebel Wilson’s clothing line, apology are ‘incredibly frustrating’

Last week, actress Rebel Wilson responded to accusations from social media users that her new clothing line, R&R Club, wasn’t size-inclusive.

The brand, founded by Wilson and her girlfriend, Ramona Agruma, dropped in early November with only two products: a $179 hoodie and matching sweatpants for $149. At the time, Wilson called it a “very limited capsule collection.”

Shoppers quickly pointed out that the line went only from an XS to an L/XL in sizing, which disappointed lots of fans — especially since Wilson has previously been vocal about her negative experiences shopping for clothes that fit and was involved in a Torrid collaboration in 2015.

“It’s incredibly frustrating that when the opportunity arose for her to make her own brand and offer a solution to that problem for others, she didn’t take it,” TikToker Destiny Murtaugh told In The Know. “The cherry on top of my frustration is that the largest size she offers isn’t even a true XL, it’s an L/XL which means it runs smaller.”

@itsyourdest

the irony of rebel dropping a clothing line that she wouldn’t have even been able to shop at a few years ago 🙃 #rebelwilson #plussizefashion #sizeinclusivefashion #greenscreen

♬ original sound – Destiny Ann (She/Her)

Murtaugh is one of the vocal voices on TikTok slamming Wilson for the “limited” clothing drop.

After much backlash, Wilson reiterated in an Instagram Story that R&R Club was an “experiment” and a “limited capsule” and explained that she would release more colors and sizes in the future.

“Why are we only considered after a brand launch has been considered a success?” Murtaugh pointed out. “If they really were testing to see how the product performed … they would likely see that plus-sizes are often the first to sell out when they are offered because we are desperate for clothes that fit us and are cute.”

While size-inclusive fashion has certainly grown within the last decade, it’s still not perfect. Marielle Elizabeth, who has studied the intersection of ethical and plus-size fashion for years, told Refinery29 in 2021 that buying pieces “in their size with any level of trendiness” can feel “tenuous as a plus-sized person.” There’s also an ethical dilemma for many plus-size shoppers who can find their sizes only at fast-fashion options.

Sizes 16 to 18, which are considered to be plus-size, are the national average for women shoppers in the U.S. But brands are still not releasing lines that accommodate the average woman.

That’s what hurts the most to social media users about Wilson — she has firsthand experience being a plus-size shopper and still didn’t put size inclusivity at the forefront of her line.

“Folks feel betrayed because Rebel was a fat person who seemingly positioned herself to profit off of her fatness,” Murtaugh explained. “Many of us were hopeful that Rebel would offer us a variation from the industry norm by offering a wide range of sizes off the bat and celebrating body diversity instead of being just another brand for skinny people.”

Wilson’s Hollywood career skyrocketed in 2012 after the release of Pitch Perfect, in which she played a character who names herself “Fat Amy” so that “‘twig bitchesdon’t talk call her that behind her back.”

In 2020, Wilson lost weight — a move she told People in May 2022 was because a doctor recommended it for IVF treatments. People did not consult any doctors to validate Wilson’s statements which allegedly infuriated other staff members, according to the New York Post, who apparently accused the publication of “fat-shaming” and being “completely unbalanced with any sort of expert medical discussion.”

Regardless of Wilson’s weight loss, however, her fans feel let down by the R&R Club line.

“To be such a figurehead for the plus-size community — on screen and in real life — and then to lose weight and start a brand that completely cuts us out honestly felt dismissive of the grounds she grew her fan base on,” Murtaugh said. “As someone who built her brand off of her fatness, it makes sense that there is a level of implied responsibility on her part to ensure her brand is size-inclusive.”

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