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As we move toward the end of the decade, it’s hard not to reminisce on the biggest beauty trends of the 2010s. From full brows to an overload of Unicorn makeup, the trends were anything but uninteresting.
Early on, we saw a lot of volumized hair everywhere. Spanning from top knots to poufs, our hair embodied the notion of “the bigger the better.”
Around the mid-decade, there was a lot of experimentation with contouring and Instagram makeup. We went through multiple palettes and highlighter brushes. Oh, and let us never forget the magical mermaid and mythical creature look.
Toward the tail end of the 2010s, we moved into more skincare, no-makeup makeup and a 90s comeback. Glossier, we’re looking at you.
While 2020 is right around the corner, it’s still fun to take a look back at some of these trends. If you’re feeling really nostalgic, you can recreate them with these cult products below.
2010: Bumped-up hair
SHOP: Bumpits Hair Volumizing Inserts, $4.04
Although Bumpits may not make a comeback in the near future, they still make a great and quick go-to for hair volume. Instead of using it for middle-school cheer or to emulate Snooki from “Jersey Shore,” you can easily place it in the back of your 2019 lob for a little pouf.
2011: High buns
Shop: Donut Hair Bun Maker, $7.99
As mentioned before, high buns were widely prevalent in past years. However, they can still be super cute and efficient in this day and age, especially when you need a post-workout look for the evening. These donut hair buns can help you accomplish that.
2012: Dark lips
Shop: Kosas Darkroom Lipstick, $28
Yes, the goth/vampire look had a quick spotlight in 2012. It was also all the rage at that year’s Met Gala. But hey, a dark lipstick adds a great pop of color for any time and for any year. This Kosas Darkroom lipstick is an amazing option for this kind of look.
2013: Nail Art
Shop: Proteove Nail Art Set, $15.49
Glitter, rhinestones and sparkles? Yes, 2013 was all about having those fancy nails. If you’re still up for it, this nail art kit has a near perfect rating on Amazon.
2014: Full eyebrows
SHOP: Anastasia Beverly Hills Best Brows Ever Kit, $30
From Cara Delevingne to Lily Collins, everyone seemingly wanted to grow full, bushy brows overnight. This brow kit from Anastasia has 30 thousand loves on Sephora, so it’s totally possible to still accomplish this look with this kit.
2015: Winged Eyeliner
SHOP: Sephora Collection Liner, $12
Cat eyes and winged eyeliner definitely had their wins in 2015. Whether it was a classy Hollywood starlet vibe or a sleek tip, this trend made a serious comeback. This liquid eyeliner from Sephora is great to use whenever you feel like making a winged eye statement again.
2016: Contouring
Shop: Tarteist Contour Palette Version III, $30
Whether it was contouring your face or even other parts of your body, this trend made a wave among influencers and celebrities, particularly the Kardashians. While contouring may not be as popular as it used to be, this tarteist contour palette is a staple for any makeup enthusiast.
2017: Anything mythical
Shop: Lime Crime Unicorn Hi-Lite Palette, $19
Let’s just say we had our fun decorating ourselves with glitter and pretending we were all unicorns in 2016. For some, maybe it was about becoming real-life mermaids. If this is still your thing (we don’t blame you), this Unicorn Hi-Lite Palette from Lime Crime is an essential.
2018: Dewy skin
Shop: The Skincare Edit, $50
No-makeup makeup and skincare focus were big game changers in 2018. Glossier definitely made its way into many people’s makeup bags and social media posts. Because this trend is still going strong, you might want to grab this Glossier set that has all of the musts for creating a dewy skin look.
2019: Hair Clips
SHOP: Rhinestone Flip Clip Set, $14
The last year of the decade was pretty nostalgic in itself, with the 90s making a serious comeback. Alongside mini skirts and scrunchies, hair clips were a big trend this year. These Urban Outfitters clips make a great addition to any hairstyle, whether old or new.
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