Fashion brand Revolve has “sincerely” apologized for its 2022 Coachella event that’s been compared by influencers to the infamous 2017 Fyre Festival.
Fyre Festival was a fraudulent event advertised as a luxury music festival in the Bahamas that ended up being a disaster. Revolve markets itself as “the next-generation fashion retailer for Millennial and Generation Z consumers.”
Revolve hosted its fifth, invite-only festival over the weekend of April 16, where influencers and celebrities gathered at the Merv Griffin Estate in La Quinta, Calif. The Revolve Festival offered free drinks with Kendall Jenner’s tequila brand, free food from luxury grocery store Erewhon, sponsored gifting suites and private performances by Post Malone, Jack Harlow and Willow Smith.
In a statement to E! News on April 19, a Revolve representative said that the brand “worked closely with all appropriate city and safety authorities to ensure a safe and secure path for guests to access the 2-day invitation-only event.”
Revolve Festival is also a mere five minutes from the Coachella festival grounds, so Revolve offered shuttle service to and from the event.
The shuttle service is what set off a social media reaction from influencers who claimed they had spent hours waiting in the heat without food and water to get a seat on one of the buses.
“We sincerely apologize to all the guests who were impacted,” the Revolve representative said to E!, referencing the shuttle issues. “We always strive to provide a great experience and we promise to do better.”
Averie Bishop, an influencer with 783,000 followers on TikTok, posted a video calling the Revolve festival “absolute chaos.”
“I didn’t even get into the festival,” Bishop explained in the clip. “I waited in line for two hours.”
Bishop also claimed that there was no crowd control or organization when it came to loading the buses.
“There was pushing, shoving, shouting, yanking, people in front of the buses, people standing in between the buses, like, while they were moving,” she said. “Sorry, Revolve, but I really hope you take into consideration everyone’s safety and security next year.”
Kristi Howard, who has over 2.5 million TikTok followers, uploaded a video of her putting on an oversized Don Julio shirt in a parking lot and recapping her experience trying to get into Revolve Festival.
“Flew all the way out here to go to Revolve Festival, waited in line for hours, didn’t get into Revolve Festival, Ubered $50 just to get out of the chaos, now we’re in this nice shopping center,” she said.
She added that she bought the shirt at a liquor store so she could sit in a nearby restaurant to eat and charge her phone.
“I’m out a couple thousand $$ but I got this cool shirt to cover me up,” she captioned the video.
One Twitter user shed some light on how the Revolve Festival’s invites work.
“Y’all know Revolve Festival has to be a joke because I also got an invite to attend Revolve Fest for the bargain of $2,000,” @tranwreckkkkk posted. “They literally just invited every recurring customer.”
A TikToker backed this claim up, saying that she also got an email offering her the chance to go to Revolve Festival after “purchasing a $2,000 ticket.”
Despite being more expensive than such fast-fashion brands as Shein and Fashion Nova, Revolve is still a fast-fashion retailer, which contributes to environmental issues — particularly excessive consumption of clothing. Revolve also heavily relies on its Rolodex of influencers to not only market the retailer to thousands of followers, but to also influence which styles and designers get to be included on the website.
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