For the past several months, Cole has been strategically posting TikTok videos so that the first word of each video and the first word of every description corresponds to a word in Rick Astley’s “Never Gonna Give You Up.” On Nov. 17, after three months and 74 videos, he finally had a final product: the perfect Rickroll.
“I just spent the past three months of my life and 74 TikTok videos to make a message for you,” Cole explained in his video. “I’m sure you can guess what it is by now,” he added, referring to the music playing in the background of the video, “but let’s listen to it.”
As far as TikTok is concerned, Cole’s finished product is a masterpiece. Nobody is even upset that they got Rickrolled, because the execution is so flawless.
“The sheer amount of commitment is incredible,” one person said.
“This is the best Rickroll I have ever seen,” another added.
“I don’t think we deserve this,” a third wrote as a nod to how brilliant the entire schtick is.
If there’s one thing we know, it’s that Cole is never gonna give you up or let you down.
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