Rosie Huntington-Whiteley’s new beauty range, Rose Inc., is now available to purchase online

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If you follow actress and model Rosie Huntington-Whiteley on social media, then you know her face and skin always look flawless. For years, followers have been asking for the deets on the products she uses to get her enviable looks. Today, she did us one better; she launched a whole beauty collection!

Rose Inc. just dropped at roseinc.com and at Sephora, and it includes seven makeup and skin care products, plus a selection of makeup brushes. Some highlights from the Rose Inc. beauty line include a rich lip crayon inspired by Huntington-Whiteley’s signature pout and a Hydrating Concealer available in 20 shades.

I was able to test a few Rose Inc. products before the official launch and hands down, the Radiant Reveal Brightening Serum is my favorite product. It goes on so smooth and doesn’t leave your skin sticky or tacky like some serums do. Instead, it gives my skin an incredible soft glow that I’ve never experienced before. It’s a real winner.

With fall just around the corner, now is the perfect time to switch up the products in your makeup bag. Take a look at some of the other standouts from Rose Inc. below.

Radiant Reveal Brightening Serum, $72

Credit: Rose Inc.

The Radiant Reveal Brightening Serum is probably my favorite product in the whole collection. I’m not big on serums, but this one really does make my skin looks glowier and dewier. It’s so good and definitely worth the splurge.

Lip Sculpt Amplifying Color, $26

Credit: Rose Inc.

Available in six shades that will flatter lots of skin tones, the Lip Sculpt Amplifying Color is richly pigmented but also nourishing, so it doesn’t dry out your lips.

Softlight Luminous Hydrating Concealer, $30

Credit: Rose Inc.

I basically never wear concealer because so many of them feel heavy on the skin, but not the Softlight Luminous Hydrating Concealer. Not only is it super lightweight, but it blends so easily and doesn’t settle in the lines on your face.

Blush Divine Radiant Lip & Cheek Color, $30

Credit: Rose Inc.

The perfect two-in-one product, this versatile blush can be used on both your cheeks and your lips.

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