Sam Edelman is launching its first fragrance this month

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Although you might know Sam Edelman for its stylish clothing and accessories, the brand is now hopping on the beauty bandwagon. Just this week, the brand announced its first fragrance!

The fragrance, called Signature by Sam Edelman, will launch on the brand’s site, through Scent Beauty and at Macy’s on Sept. 15. The eau de parfum starts at $68, which feels pretty standard for most designer fragrances. 

As we’ve seen a lot (especially during the pandemic), celebrities, influencers and fashion brands are stepping into beauty territory to stay marketable (and profitable). 

“We’ve thought about doing fragrance, hair, makeup and overall beauty since we started our business because our concept was always to be lifestyle designers,” Edelman told WWD.

“Fragrance is the epitome of a designer’s ability to tell his story, and for me, we’ve worked very, very hard on the fragrance, packaging and the bottle,” he said. “It’s going to elevate the brand, it’s going to help continue the rise and knowledge of who we are.”

Even though the perfume isn’t available yet, shop some of In The Know’s favorite accessories and clothing items by the brand!

Cinch Waist Jacket, $77.95 (Orig. $129)

Credit: Sam Edelman

This cute hooded jacket features a drawstring to cinch the waist in and is perfect for cool fall days.

Faux Fur Notch Collar Coat, $154.95 (Orig. $220)

Credit: Sam Edelman

Step out in style with this (faux) fur collar coat in a dusty blue color. It’s a mid-length coat that also has easily accessible slit pockets, meaning you can ditch your bag at home.

Jazzi Denim Jacket, $102.95 (Orig. $148)

Credit: Sam Edelman

Everyone needs a denim jacket, and if you’re on the hunt for one, this is your answer. In an Arbella color, this timeless classic denim jacket will be your go-to wardrobe staple.

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