Here’s what Google searchers wanted to know about style, memes and Gen Z in 2021

Google dropped its top trending U.S. searches of 2021 and it looks like Gen Z culture has become highly influential. 

People wanted to know about social media-driven trends like cottagecoredark academia, red flagsGen Z slang, Y2K style, and wolf cut hair. Memes were also a hot topic in 2021 with newsworthy items quickly becoming inside jokes, like Bernie Sander’s mittensSquid Game and the Suez Canal debacle. 

Gen Z fashion dominated search trends with people inquiring about middle hair parts, Gen Z jeans (skinny is out, loose-fitting is in) and sweater vests. For the second year in a row, lots of people at least considered getting curtain bangs. Others wondered if jean jackets, cargo shorts and tall boots were still in.

Google quantified its top trending data by analyzing search queries that saw huge traffic spikes over a sustained period in 2021 when compared to last year. 

Google Year in Search Top Trending Data 2021


  • Indie
  • Dark academia
  • Cottagecore
  • Y2K
  • Sage green
  • Kidcore
  • Coconut girl
  • Kawaii
  • Harry Potter
  • Slytherin

Read more about the aesthetics taking over the internet here.

How to style 

  • How to style straight leg jeans
  • How to style a wolf haircut
  • How to style a corset
  • How to style rings
  • How to style a sweater vest
  • How to style boyfriend jeans
  • How to style bell bottom jeans
  • How to style oversized sweater
  • How to style a bob haircut
  • How to style flannel


  • Bernie Sanders’ mittens
  • Hamster
  • Twisted tea
  • Squid Game
  • Sheesh
  • Red flag
  • Dab me up
  • Trade offer
  • Vin Diesel family
  • Suez Canal

Gen Z

  • Gen Z fashion
  • Gen Z side part
  • Gen Z slang
  • Gen Z jeans
  • Gen Z eminem
  • Gen Z middle part
  • Gen Z meaning
  • Gen Z skinny jeans
  • Gen Z birth years
  • Gen Z hair part

Are… in style?

  • Bangs
  • Skinny jeans
  • Cargo shorts
  • Overalls
  • Tall boots
  • Jean jackets
  • Bell bottoms
  • Cold shoulder tops
  • Leather jackets
  • Vests


  • Wolf cut hair
  • Skunk stripe hair
  • Fluffy hair
  • Squid Game red hair
  • Blonde highlights on brown hair
  • Hair tinsel
  • Money piece hair
  • Curtain bangs straight hair
  • Ashy copper hair
  • Butterfly locs hair

If you enjoyed this story, check out what happened on TikTok in 2021.

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