Serena Williams stuns as the new global spokeswoman for Stuart Weitzman

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Stuart Weitzman has introduced Serena Williams as the luxury shoe company’s new global spokeswoman. The partnership will unveil multiple upcoming projects while giving back in philanthropic efforts.

In an array of stunning black and white photographs, shot by Ethan James Green, the 23-time Grand Slam winner sported a one-shoulder midriff waist cut-out bodysuit by Dream Bandits and Stuart Weitzman’s Aleena 75 sandal in metallic snake-embossed leather. The campaign was styled by Garage Magazine’s fashion director Gabriella Karefa-Johnson with hair and makeup by Angela Meadow and Natasha Gross, respectively.

The brand said its 2020 campaign is “inspired by Serena, who herself has demonstrated resilience and courage to overcome obstacles throughout her career, the campaign reinforces the notion of women standing as pillars of hope and optimism for their communities.”

“Now, more than ever, is a moment to focus on hope and moving forward. I want women of every generation to be inspired to do so, one step at a time,” Williams explained on the brand’s Instagram account.

The campaign is also in partnership with Vital Voices, a non-profit that invests in and works with women leaders around the world. “I hope through this campaign and Stuart Weitzman’s partnership with @VitalVoices, we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities,” Williams expressed.

The 38-year-old athlete and designer has selected two women to be honored for their ongoing work to support vulnerable communities amid the ongoing pandemic: Sage Ke’alohilani Quiamno, co-founder of Future For Us, and Ashlee Wisdom, founder of Health In Her HUE. Additionally, Williams invested $10K in both companies.

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