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It seems that people aren’t stopping at just making fitness resolutions this January — they’re also concerned about their impact on the planet.
Fashion search platform Lyst released its latest trend report, “Activewear 2020: The State of Fitness Fashion,” and revealed that searches for “sustainable activewear” are up by 151 percent compared to last year.
To compile the data about emerging trends in athleisure, the site compared the online shopping behavior of a staggering 104 million shoppers across 12,000 different fashion brands and retailers.
Their findings? Eco-conscious activewear is surging in popularity and is one of the biggest trends set to dominate the industry in 2020 and beyond.
Luckily, there are already a plethora of brands — both established and emerging — that are here to cater to the boom in interest. Ready to sweat consciously? Here are the brands you should know about:
Known for its colorful, comfortable sets and inclusive campaign casting, Seattle-based, sustainably-focused brand Girlfriend Collective is like the Reformation of activewear. The company’s popular compressive leggings and bras are made from 79 percent recycled PET (or roughly 11-25 recycled post-consumer bottles), while the LITE leggings are created from recycled fishing nets.
Shop: Compressive High Rise Leggings, $68
Shop: Paloma Bra, $38
Los Angeles-based Groceries Apparel recently added workout gear to its offerings. All clothing on the brand’s site is created from “farm to factory” fabrics including organic cotton, eucalyptus (yes, like the tree!), recycled plastic and recycled cotton. The company is also committed to traceable production, fair employee pay at its Downtown LA factory and a minimal carbon footprint.
Shop: Gemini Stretch Organic Cotton Top, $42
Shop: Jackson Jogger Pants, $108
Household name brand Athleta recently launched SuperSonic, a new recycled nylon fabric made from leftover garment scraps that are usually discarded after a fabric is cut. The GAP-owned company is a Certified B Corporation and already makes 60 percent of its performance apparel from recycled and sustainable materials, with plans to increase that number to 80 percent this year.
Shop: Radiant Colorblock Bra, $54
Shop: Lofty Down Jacket, $198
An increasingly popular alternative to leather or rubber sneakers, New Zealand-American brand Allbirds creates its environmentally-friendly footwear from superfine merino wool. Allbirds, another certified B Corporation, also ensures that the material in its laces is made of 100 percent post-consumer recycled polyester.
Shop: Women’s Wool Runners, $95
Family-founded, New Orleans-based brand tasc uses bamboo and organic cotton to create its sweat-wicking, odor-proof performance wear, with the mantra “quality not quantity” in mind. The Andrews family has spent years developing innovative, durable activewear that is produced in a factory run entirely by solar and wind power.
Shop: Speed Legging, $94
Shop: Studio FT Hoodie, $88
Manduka yoga mats are sold in more than 4,000 studios across the world, and for good reason too. The company’s emission-free, life-guaranteed mats are made from materials like biodegradable natural tree rubber and are free of toxic chemicals, dyes and phthalates. Its comfortable yogi-approved clothing is also rendered from fabrics made from recycled polyester, organic cotton and/or plant-based materials.
Shop: Prolite Yoga Mat, $110
Shop: Breeze Support Cami, $45 (Orig. $68)
A firm millennial and Gen Z favorite, the Austin, Texas-based brand shook up the industry when it launched its recreational kits a few years back. The company is becoming increasingly aware of forging its “path toward a more sustainable future” and has implemented practices like transparency, the use of recycled wool and PET in several clothing styles, recycled/recyclable packaging and including sustainable design elements in its brick and mortar stores.
Shop: MegaFleece Half-Zip Hoodie, $108 (Orig. $135)
Shop: CloudKnit Sweat Pants, $85
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