YouTube’s official blog explains that the song “takes fans on a journey inwards with Swift delving deep into her insecurities as an artist and as a person.” The music video features the pop star battling the more dysfunctional version of herself.
The #TSAntiHeroChallenge asks fans to acknowledge their unique traits — yes, even the more chaotic ones — in a fun way.
Some examples they use are clapping at the end of movies or leaving clean laundry in the basket. Most of the videos feature the lyrics of the song, “It’s me / Hi / I’m the problem, it’s me.”
“Drags her friend out of bed at 8 am after keeping her up til 5 am so she can go to target for Taylor Swift’s new album,” @thethriftyswiftie wrote in the caption.
“When the waiter comes to the table for the third time to ask if we are ready,” @joe.garmon said, struggling to figure out what to order.
“When I get the same doordasher twice in one day,” @adriabarich joked in the video text.