Telfar Clemens is certainly not a new name on the fashion block, but if you don’t know who this designer is, you should definitely catch up before it’s too late — mostly because his brand, Telfar, has a new collaboration with White Castle on the way.
After a successful first collaboration a few years ago, Telfar and the widely-known hamburger chain are teaming up for their second run, a small capsule collection featuring a graphic T-shirt and hat. According to Highsnobiety, each piece has the restaurant’s vintage-style font manipulated to feature Telfar’s “C” logo against a plain black backdrop.
Although Telfar is often described as an under-the-radar brand, the reality is the genderless fashion house has been around for over 15 years but is only now receiving its rightfully-deserved accolades. It took the brand nine years before receiving its first Vogue review, not to mention the seven years it took to secure an order from Opening Ceremony, its first major stockist.
Telfar (the designer) was also gaining momentum through the underground fashion and music scene of New York City before entering and winning the 2017 CFDA/Vogue Fashion Fund competition and its $400,000 check.
The money, according to Business of Fashion, allowed Clemens and his business partner Radboy to offer their small team real salaries and ramp up production of the brand’s signature bag. You know the one: Telfar’s vegan leather shopping bag with the genderless label’s ‘TC’ logo. It quickly became known as the “Bushwick Birkin” and was on the arms of every celebrity, influencer, and fashion kid — all for less than $300.
This year the brand was set to collaborate with Gap on a product line that would have shown up in stores across America, but because of the global pandemic, the partnership was postponed.
It’s evident that Telfar has proven impact in the industry isn’t always announced or rehearsed, but even in the midst of us all being indoors, the New York-based brand is still showing that you can pivot according to the times. “This is a period of chill,” Clemens told Business of Fashion. “Let’s figure out how you sell these ideas you’ve been making for 20 years.”
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