This K-beauty brand believes a skin care routine can change your life

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It’s normal for everyone to go through self-care phases. Some weeks you’re on the ball, moving your body, doing your skincare and fueling yourself properly. Other weeks, all routines fall to the wayside, and you feel like you have to start over. It happens to everyone!

So if you’ve been looking to start a skincare routine that you’ll stick to, here’s your chance to learn more about the K-beauty brand, Then I Met You.

Founded by Charlotte Cho, Then I Met You came to be shortly after she and her husband started Soko Glam. Soko Glam is a highly curated site featuring incredible Korean beauty and skincare products.

Cho, a licensed esthetician, launched Then I Met You to create high-quality skincare items and inspire consumers with the Korean concept of jeong.

Founder Charlotte Cho
Credit: Then I Met You

According to the brand’s website, jeong is “a deep feeling of empathy and affection that one can develop for people, places and things…Jeong drives us to put others ahead of ourselves, give without expecting in return and choose the action that optimizes for the greater good of our communities.”

Guided by this concept, Then I Met You wants everyone to commit to a skincare routine as it can “yield meaningful connection and rewarding results.”

Then I Met You’s products are a great place to start this journey. The products contain ingredients like sea buckthorn and cocoa and are free of alcohol, silicone and parabens. Plus, all products come in 100 percent recyclable boxes.

Shop a few of the brand’s most popular products below and get started with your routine.

Shop: Living Cleansing Balm, $38

Credit: Then I Met You

Shop: The Giving Essence, $50

Credit: Then I Met You

Shop: Honey Dew Lip Mask, $22

Credit: Then I Met You

Shop: Soothing Tea Cleansing Gel, $36

Credit: Then I Met You

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