If you’re looking for a way to update your wardrobe for spring, but also want to give back while we all continue to social distance, we have the perfect shirt for you.
A new COVID-19 merch relief campaign, “Bought This T-Shirt and Stayed The F*** Home,” launched this week in an effort to support those in the restaurant and hospitality industries who have been affected by the pandemic.
Started by DS Projects in partnership with food influencer and Today show digital host, Samah Dada (@dadaeats) and Australian art director, Josh Greenstein, the campaign features T-shirts and tote bags available for purchase online, with 100% of profits going to participating restaurants who have agreed to give 25% of what they receive from the initiative to their staffs, who aren’t able to work during the quarantine.
“As someone who works in the food space and has seen many of my friends and colleagues suffer from the effects of COVID-19, I feel privileged to be a part of a project that is making a positive impact on society,” Dada told In The Know in an exclusive statement. “It is no secret that the restaurant industry is one of, if not the most, affected industry by this pandemic — with dramatic declines in sales, our favorite restaurants being sadly forced to shut down resulting in a tremendous loss of jobs and livelihood for so many.”
“With this all being said, our goal is to raise funds, and 100 percent of our profits will support the restaurant industry during one of the most challenging times,” she continued. “We all know that food has the capacity to bring the world together, and in light of this crisis, it has no longer become possible for us to gather around a table. This is our effort to gather and mobilize in a different way.”
The line of white T-shirts features the logos of local New York City restaurants like Good Thanks, Jajaja, Lovely Day, Cafe Habana, Ruby’s and “Queer Eye” food expert Antoni Porowski’s restaurant, Village Den. The back of the shirts say “Bought This T-Shirt and Stayed the F*** Home,” available in both censored and uncensored versions.
Black tote bags with the same phrase are also being sold as part of the new campaign. Shop the full collection here.
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