This haircare line lets you customize shampoo based on hair type

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If you’ve ever had trouble finding the right shampoo for your hair, join the club.

The reality is many haircare products cast a wide net and are made to appeal to more than one hair type. While this may be convenient for the masses, it doesn’t help if you have very specific hair goals, like treating an oily scalp or moisturizing dry and over-processed hair.

But one brand wants to remove all the guesswork from personal beauty. Based in New York, Prose is a haircare company that allows you to customize shampoo, conditioner and other haircare products based on your hair type.

So, if you have dry and curly hair, there’s a shampoo for that. If you have long and coarse hair, there’s a personalized shampoo and conditioner for that too.

Shop: Prose Pre-Shampoo Mask, Shampoo and Conditioner, $25.00 to $38.00

Credit: Prose

Here’s how it works.

Before you can checkout an item, you’ll be asked to complete a short consultation that dives pretty deep into your hair history and lifestyle. For example, I was asked questions about my age, diet, hair texture, scalp condition, hair thickness, length and hair routine. And based on this information, Prose will prepare a “freshly made mix” of hair products and send them to you with tailored instructions on how to use them.

Additionally, you’ll get a list of recommended ingredients that would be most beneficial for your hair concerns.

Not to mention, the company prides itself on using natural ingredients. In fact, all of its products are free of parabens, sulfates, phthalates, mineral oils, GMOs.

From hair masks to shampoos to hair brushes, we like that there’s a variety of haircare items to use. Although some items are on the pricey side — a 1.7 ounce of the hair oil is $48 — the customization is a tremendous plus.

That customization was emphasized in a statement on the company’s website: “We believe everyone deserves extraordinary care and that making things custom is the only way to give everyone their best individual results.”

While Prose is a subscription service, its products are also available for a one-time purchase as well.

If you enjoyed this story, you can may enjoy reading about this anti-thinning hair shampoo that removes impurities.

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