This No. 1 Japanese facial exfoliator is sold every 4.5 seconds on Amazon

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Exfoliating your skin might not necessarily be your number one priority, but the skincare step should be top of mind during the winter. The drier and colder weather months leave skin cells dying more quickly, so investing in a tried-and-true exfoliator that buffs away dead skin cells is key to allowing new, healthier skin cells to come in.

It’s no secret that Japan has taken the beauty world by a storm, so when we came across the No.1 selling exfoliator in Japan, we obviously had to explore further.

The Cure Gel is a hydrogen-activated water skin exfoliator that hit cult status after the Japanese-based brand brought it to Amazon. In fact, the brand has sold one bottle every 4.5 seconds, based on bottle sales in 22 countries. It’s also currently ranked on Amazon’s top 20 best-selling facial polishes and scrubs list.

The exfoliator works by visibly removing dead skin cells, all while brightening your tone and improving the skin’s pigmentation, acne, blackheads, wrinkles and large pores. The formula includes aloe, gingko and rosemary extracts to remove unwanted dead skin cells and is totally fragrance-free.

According to the brand, “General chemical peels use strong acids (approx. pH1.3) to dissolve protein. Cure, on the other hand, gently catches dead skin cells on the surface of the skin and removes them with a unique activated hydrogen water formula. There is no need to rub or scrub hard. It exfoliates your skin gently and effectively – no harsh chemicals such as AHA or other acids. It is also free of preservatives, fragrance, colorings, and mineral oils.”


Credit: Amazon

It’s easy to be skeptical when it comes to trying a virtually unknown brand, but with over 3,000 positive reviews on Amazon, we can’t help but be curious.

One customer wrote, “I wish I could give more than 5 stars! I can’t even tell you how this product has saved me!! I have suffered from psoriasis my whole life…So I though I’d try this, can’t be any worse right? It’s amazing! My face is completely clear after 5 days! No scrubbing, no ointment, no hiding in the house because I’m embarrassed to go out in public! I really can’t say enough good things about this!”

Another shared, “Best exfoliator I’ve ever used. Just wish the price wasn’t so high…Because the product does not have any harsh abrasive ingredients, it takes a few uses to remove all dead skin. If exfoliating has not been a regular practice before using this product, give it time and regular use to see noticeable results. This exfoliator is extremely mild and I have had no problem using it daily in the shower. This works great for my acne prone combination skin.”

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