TikTok’s favorite matte lipstick is only $9 but feels and looks super luxe

This article is brought to you by Milani Cosmetics and created by In The Know’s commerce team. If you decide to purchase products through the links below, we may receive a commission. Pricing and availability are subject to change.

There are so many beauty secrets and hacks that come from TikTok. While this provides somewhat of a cheat sheet for shoppers, there’s one pretty significant downside to this level of virality — accessibility.

Once a product goes viral, it’s almost impossible to find. In fact, that’s exactly what happened when Milani’s Color Fetish Balm Lipstick took on a life of its own on the social media platform in 2021. The ultra-creamy lip product boasts a velvet matte finish that makeup lovers can’t get enough of and, best of all, it’s only $9!

If you’ve been waiting months for this lipstick to restock, now’s your chance!

Milani Color Fetish Balm Lipstick, $8.99

Credit: Milani Cosmetics

So, what makes this lipstick such a slam dunk among makeup lovers? Well, in addition to its appealing drugstore price, shoppers love that it’s actually hydrating and applies easily while giving an intense color payoff with just one swipe.

Also, it complements any skin tone thanks to its wide range of nudes and bold shades.

Credit: Milani Cosmetics

So, here’s why this lipstick is such a hot ticket item. Back in October 2021, popular TikToker and beauty influencer Mikayla Nogueira reviewed the Color Fetish Matte Lipsticks, dubbing the product the lipstick of the season.

“These are the most beautiful fall lipsticks I’ve ever seen,” she said. “And I’ve seen a lot of lipsticks.”

Following Mikayla’s raving review and endorsement, the product sold out almost instantaneously. Her 8.5 million followers and more took her advice and ran to snag the product in a matter of days. Since then, the Milani Cosmetics website garnered a waitlist of over 4,000 people, thanks to this lipstick’s massive reception.

Those who were lucky enough to get their hands on the product added to the vastly growing range of reviews, leading to it being one of the best-selling TikTok beauty products to date.

Right now, the Milani Color Fetish Balm Lipstick is still one of the most viral beauty products reviewed on TikTok, so snag one while it’s still in stock!

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