15 Gifts for the unapologetically Black

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2020 has been stressful enough, but finding great gifts doesn’t have to be. Check out In The Know’s gift guides to make holiday shopping for every person in your life easier than ever.

Although there’s still a ton of work to be done in the fight to end racial inequality, Black folks should now (and always) find joy in being Black. With this unapologetically Black gift guide, you can find and shop gifts meant for you and the people in your life who wear their Black pride as a badge of honor.


1. Range Beauty True Intentions Hydrating Foundation, $20

Credit: Target

Range Beauty is not only a Black-owned beauty brand, but it specifically offers clean beauty products “for the forgotten shades.” The brand’s True Intentions foundation is a lightweight, everyday wear formula made for and by Black people.

2. Kazmaleje Kurlsplus Set, $53

Credit: Kazmaleje

There are levels to hair tools and the sister-founded brand Kazmaleje sells this set of detangling tools for even the most kinky and coily hair types. Even better, the brush, comb and hair pick look like they were made for royalty.

3. Black Girl Sunscreen, $15.99

Credit: Target

If you’re Black and still not wearing sunscreen, this brand is calling you out for your shortcomings. Black Girl Sunscreen offers Black people a cast-free SPF option that won’t make you or your loved ones look ghostly.

4. Mele Dark Spot, $23.99

Credit: Target

Mele Skincare is a new brand at Target that’s backed by dermatologists of color. Given the lack of skincare options designed for deeper skin tones, Mele’s Even Dark Spot Control Serum targets hyperpigmentation on the face, signs of aging and gently exfoliates the skin.

5. Pattern Hair Pick, $9

Credit: Ulta Beauty

A hair pick is iconic for any coily head of hair and this one from Tracee Ellis Ross’ Pattern Beauty is upper echelon hair pick status. The pick is super sturdy, offering long stems to pick out knots, fluff a ‘fro or wear it and rock it like they did in the ’70s.


6. Society6 Black Lives Matter Power Fist Wall Clock, $22.39 (Orig. $31.99)

Credit: Society6

You can say a lot with a photo, but you can say a lot more with a wall clock background. Society6 has a bunch of pieces designed by Black artists. This Black Lives Matter acrylic nail fist clock sends a message so everyone will know what time it is when they step into your home.

7. Goddess Figure Candle, $50

Credit: Uncommon Goods

Celebrating and honoring Black bodies in their natural form may not be the first thing on your gift shopping list, however these goddess figure candles from Uncommon Goods artist Dowa Doneye are perfect for someone on your gift list who needs to be reminded that their body is beautiful.

8. Legendary Roots Black Hair Shower Curtain, $70

Credit: Legendary Roots

Give yourself or the hair lover in your life some hairspiration when they start the long process of wash day. Legendary Roots offers a bunch of cute, yet empowering merchandise to help Black shoppers represent in the best way possible every day.


9. Mrs. Claus Drop Earrings Shade 3, $58

Credit: BaubleBar

For BaubleBar’s holiday collection, the brand decided to expand on the shade ranges of its Santa earrings. Snag these festive earrings early to prep for the holiday season.

10. Nubian Skin Cocoa By NS Nude Bandeau Bralette, $43

Credit: ASOS

Fashion gifts don’t even need to be flashy. Your gift can be as simple as finding cute underwear in a shade suited for the gift recipient. Designed for the POC who likes to wear nude undergarments, Nubian Skin offers bras, legging shorts and more made for deeper skin tones.

11. Melanin Squad Unisex Short-Sleeve T-Shirt, $29.99

Credit: Adorned by Chi

Adorned by Chi is a lifestyle brand for those who don’t see themselves in anime. The brand carries tons of merchandise like this Melanin Squad tee to give Black people a version of cutesy cosplay-inspired pieces that represent them.


12. God-Level Knowledge Darts: Life Lessons From The Bronx By Desus & Mero,  $13.99 – $15.69

Credit: Amazon

Late-night hosts Desus Nice and The Kid Mero of Showtime’s “Desus & Mero” turned their podcast and television show into a book. The Bronx natives offer the “Bodega Hive” life lessons from their hilarious city boy perspectives. Listen to the audiobook if you dare to bust a gut laughing.

13. Kiss & Make Up Suede Yoga Mat, $89

Credit: Sugar Mat

Designed by artist Kendra Dandy as part of her Sassy Collection, the Kiss and Make Up Yoga Mat is available at Sugarmat, a retailer whose mission is to help support Black and POC artists. Not only is this yoga mat generously sized at 68 x 24 inches, but it also comes with a face mask. Plus, 40 percent of profits from the collection will be donated to Black Lives Matter.

14. SZA – Ctrl 2XLP Vinyl, $21.98

Credit: Urban Outfitters

While many of us are still blasting the last minute and a half of SZA’s “Hit Different” video, you can make someone’s season by gifting the singer’s Grammy Award-nominated album on vinyl. If you haven’t heard her voice on this medium, you should definitely change that for the holidays.

15. Becoming: A Guided Journal for Discovering Your Voice, $9.99

Credit: Amazon

Based on Michelle Obama’s best-selling book, “Becoming,” she offers up a guided journal with quotes, prompts and writing space galore to help you on your own journey to self-discovery.

The ways to gift something special and representative of are endless, so make your gift impactful, purposeful and Black AF.

If you enjoyed this story, you may also enjoy shopping Black (and excellently) with these thse 14 Black-owned brands.

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