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Voting is arguably one of the greatest tools society has for change. Though there are undeniable problems with the current voting system, including voter suppression and barriers in registering, voting is a necessary part of democracy, giving power to the people in critical ways.
Encouraging and empowering those who can vote to show up to the polls is essential — especially given past voter statistics. For example, only 56 percent of the voting-age population cast ballots in the 2016 presidential election. Not only that, but only 46 percent of voters ages 18 to 29 actually voted in the 2016 election, the lowest turnout of any age group.
To encourage voting among Gen Z and millennials this election cycle, many fashion brands are releasing voting merch to highlight the importance of political action. And for consumers, intertwining your personal style with a political message is, well, pretty darn cool. That’s especially true when it comes to rocking pieces that actually benefit organizations working to educate and empower voters nationwide.
According to recent Lyst data, fashion searches including the keyword “vote” are up 29 percent week-over-week as voters prep for election day.
While any brand can make a necklace or shirt featuring the word “vote,” some are using the voting merch trend for good. For example, brands like Tory Burch, Baublebar, Madewell and many others recently released vote pieces that give back to advocacy organizations and political action nonprofits. By purchasing and wearing this voting merch, not only are you effectively donating to an organization working on the frontlines of voting education and empowerment, but you are helping to highlight the importance of voting to those around you.
Shop: Baublebar x I Am A Voter “I Vote” Necklace, $42
Baublebar will donate 10 percent of the purchase price to I am a voter., a nonpartisan nonprofit dedicated to increasing voter turnout among millennials and Gen Z.
Shop: Tory Burch Vote T-Shirt, $68
Tory Burch will donate 100 percent of all net proceeds to Eighteen x 18, a nonpartisan organization founded by Yara Shahidi to educate and empower Gen Z voters.
Shop: The Sis Kiss Vote Necklace, $54
The Sis Kiss will donate 10 percent of the proceeds to nonpartisan nonprofit Vote.org, which is the largest online voting registration platform in the U.S.
Shop: Nautralizer Callie Vote Boots, $150
Naturalizer will donate proceeds of this shoe to She Should Run, a nonpartisan nonprofit working to increase the number of women considering a run for public office. However, the brand does not disclose the percentage of proceeds being donated.
Shop: Uncommon Goods The Vote Necklace, $50
Uncommon Goods will donate $5 of each purchase to the League of Women Voters NYC, a nonpartisan organization working to educate and empower women voters.
Shop: Mother x I Am A Voter Socks, $24
Mother will donate $5 of each sale to I am a voter.
Shop: I Am A Voter x Stella And Bow Necklace, $65
Stella and Bow will donate $30 from each necklace sold to I am a voter.
Shop: Madewell Vote Graphic Tee, $39.50
Madewell will donate 100 percent of the purchase price to the American Civil Liberties Union, a nonprofit working to maintain and advance civil liberties. The nonprofit also fights voter suppression.
Shop: Richer Poorer x I Am A Voter Sweatpants, $72
Richer Poorer will donate 50 percent of the purchase price (up to $8,960) to I am a voter.
Shop: Gap Voter Face Mask, Set Of 3, $18
Shop: Grayson x I Am A Voter Button-Up, $148
Grayson will donate 10 percent of the proceeds to I am a voter.
Shop: Rebecca Minkoff Vote Tee, $40
Rebecca Minkoff will donate a portion of proceeds to Vote Run Lead, a nonprofit that empowers and trains women to run for office. However, the brand does not disclose the percentage of proceeds being donated.
Shop: Kinn Vote Necklace I, $360
Kinn will donate 100 percent of proceeds to the Black Voters Matter, an organization working to empower, educate and register Black voters.
Shop: Banana Republic Vote Mask, $15.50
Banana Republic will donate $5 of every purchase to Rock the Vote. The brand guarantees a minimum donation of $10,000 and a maximum donation of $25,000.
Shop: Michael Stars Vote Long Sleeve Tee, $58
Michael Stars will donate $50,000, regardless of sales, to Black Voters Matter, Voto Latino and March On. All three of these grassroots organizations are led by women of color and work to increase voter registration and turnout among marginalized communities.
Shop: American Eagle This Is Our Time Customizable T-Shirt, $24.95
American Eagle will donate 100 percent of proceeds to HeadCount, a nonpartisan nonprofit that registers young voters and promotes participation in democracy.
Shop: Stuart Weitzman The 5050 Vote Boot, $695
With only 100 pairs available, Stuart Weitzman will donate 100 percent of net profits to I am a voter.
If you liked this story, you can read about how to register to vote in the upcoming election.
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