A song from the Disney movie ‘Encanto’ is taking over TikTok

Everyone is talking about how we don’t talk about Bruno. 

Disney’s animated feature film Encanto has been a hit. Even its soundtrack is breaking records. The movie’s standout track, written and composed by Lin-Manuel Miranda, “We Don’t Talk About Bruno” became the first Disney song to top the UK Singles Chart. It is also Billboard’s highest-charting Disney song of the 21st century, peaking at No. 2 on the Billboard Hot 100. And like a lot of music today, the single’s success has been fueled by TikTok.

What is Disney’s Encanto about? 

Encanto follows the story of the Madrigal family and its youngest daughter Mirabel. The Madrigal matriarch Alma fleed an armed conflict and lost her husband in the process, all while saving her triplets Julieta, Pepa and Bruno. As a reward for her bravery, Alma is granted a magic sentient house that protects the family and surrounding villagers. Each Madrigal family member is bestowed with a magic power, except for Mirabel. 

What is “We Don’t Talk About Bruno” about? 

The song is about the Madrigal family’s estranged uncle Bruno. Bruno’s gift is that he can see the future, but as the song recounts, Bruno’s visions have only brought the family great distress. 

TikTokers make “We Don’t Talk About Bruno” a viral hit

Encanto’s story of how generational trauma is passed on in families has many people relating. Meanwhile, its representation of the Latinx diaspora featuring characters with a plethora of skin tones and features is the first time many people feel seen on screen. 

There are over 403,000 videos featuring “We Don’t Talk About Bruno,” and the hashtag #encanto has 13.8 billion views. 

Many TikTokers like Kai Martinez are paying homage to the film by recreating the song’s choreography.

Others like Chelsea Regina are noting that their family members look exactly like the Madrigal family. 

“She looks just like me,” @moonvirus.cos said of her similarities to Mirabel. “I was so insecure about my thick eyebrows and big nose.” 

The user @saranotsorry’s resemblance to Dolores Madrigal was so striking her cosplay was pretty seamless. 

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