Why did Apple remove the MacBook Pro touch bar? TikTok has a theory

A woman has quite the cynical theory for why Apple removed the MacBook Pro’s Touch Bar.

Back in 2021, Apple announced that MacBook Pros would be coming back without the Touch Bar, a multitouch toolbar first introduced in 2016. The TikToker @justineemari, who still has one of the old models, thought she figured out why Apple pulled the tool off the market. 


Excuse my voice im eating XXtra Hot Cheetos #applesquad

♬ original sound – Justineemari

“So this is my theory behind why Apple got rid of the Touch bar: Because you can literally skip through every ad. Period,” @justineemari said in a video

She then showed a clip of herself swiping the Touch Bar to zoom past ad after ad before her videos. It’s certainly not a bad theory. 

People on TikTok shared their thoughts on the Touch Bar. 

“I remember when I found out I could do this I felt so superior,” a person commented

“They got rid of it cause companies weren’t adapting their software to include the Touch Bar but this is a great theory regardless,” a user wrote

“No one liked the Touch Bar, it increased battery consumption and was slower than using function keys,” another suggested

Despite the fan theories, Apple’s vice president of worldwide marketing Greg Joswiak told Wired that customers just didn’t like the touch feature. 

“There’s no doubt that our Pro customers love that full-size, tactile feel of those function keys, and so that’s the decision we made. And we feel great about that,” Joswiak said

More from In The Know:

Shady apartment rental apparently costs $4,000 a month: 'How is this not a fire hazard?'

This luxurious eye cream really makes my under-eyes look dewier and brighter (with no irritation whatsoever!)

The 10 best gifts that will last your dad for years to come

TikTok attempts to answer Elon Musk's brain-teasing job interview question

Listen to the latest episode of our pop culture podcast, We Should Talk: