Amid public conversations surrounding racial injustice, Verizon Media property Yahoo, in partnership with professional network Kindred, has kicked off a six-month program designed to educate participants on how to become better allies to underrepresented communities.
Called the #YahooAllyshipPledge and moderated by members of the brand creator GOOD WORX, the program brings together a diverse group of thought leaders and influencers — from Dr. Cornel West to Netflix CMO Bozoma Saint John — in an effort to start meaningful discussions on how to build a socially responsible future.
“This year, social movements have affected popular and corporate culture alike as underrepresented communities and their allies push for equality,” Jo Lambert, Verizon Media’s Head of Consumer, explained in a press release. “We’ve learned that a systemic shift can only happen if we identify what needs to change and fully commit to do so.”
The program launched on Dec. 8, hosting approximately 100 participants of all backgrounds from around the country. They included actors, activists, journalists and influencers.
The first 4-hour session, hosted by BUILD Series’ Brittany Jones-Cooper, featured videos on systemic injustice, Black trauma and privilege, along with a brief interview with Saint John and retired soccer player Abby Wambach on the topic of allyship. Throughout the session, participants also took part in 15-minute discussions on a wide range of subjects, including experiencing racial injustice, leveraging one’s privilege to become a better ally and sharing videos of police brutality.
The hope is that, at the end of the program (in 2021), participants will come away feeling more inspired and empowered to create change.
More information about the #YahooAllyshipPledge can be found here.
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