In response to the killings of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others, protests have broken out worldwide to fight police brutality and systemic racism toward the Black community. And while many people have rushed to open their purses and donate to charities that are supporting the cause, not everyone has the means to do so.
The good news? YouTubers have come up with a creative and genius way for people who are short on cash to donate to the Black Lives Matter movement.
The idea is simple: YouTubers are uploading hour-long monetized videos promoting music and art made by Black artists and donating 100 percent of the ad revenue made on said videos to organizations supporting Black lives and various other causes.
According to Polygon, the first of these videos was created and uploaded by YouTuber Zoe Amira. In her video description, she notes that 100 percent of the ad revenue her video makes “will be donated to the associations that offer protester bail funds, help pay for family funerals, and advocacy listed in the beginning of the video.”
Below, we’ve rounded up some other YouTube videos you can watch to help raise money to support Black lives and protestors standing up against systemic racism. When you watch, just make sure that 1. your ad-blockers are turned off and 2. your volume is turned on.
“All revenue generated from this video will be donated to the Black Lives Matter movement, and to help rebuild the small businesses of Saint Paul, and Minneapolis,” Hannah writes in her video description.
All of the ad revenue from Francesa’s video will be donated to Black Lives Matter.
Though her video isn’t made specifically to raise money, Stephanie is donating 100 percent of the proceeds from her In-N-Out mukbang video to Black Lives Matter and the Minnesota Freedom Fund.
Like Stephanie, Carmie is also donating 100 percent of the ad revenue from his video about TikTok Love Island to “the Black Lives Matter cause.”
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