Why does it seem like everyone online thinks every piece of content needs to cater specifically to them?

Why does it seem like everyone online thinks every piece of content needs to cater specifically to them?
Once the trend got rolling, Razer sent out a video saying the original plan was to start on January 31st, but because of the massive momentum, the community would keep going and end on the 31st.
Users can now take moderation into their own hands.
The comment section of any online forum can be a real battleground.