Tarte Cosmetics is facing backlash after customers accused the company of using a filter on an ad for its newest product drop.
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Tarte Cosmetics denies using a filter in ad, fans remain unconvinced

Etsy artist reveals how she adds ‘Instagram filters’ to Polaroid photos
This mom from D.C. uses emulsion lifts to transform ordinary Polaroids.

Man hits back at critic who told him he would look more attractive with filters
A Kentucky man took matters into his own hands after he was told he would appear more attractive if he doctored his photos.