All the class had to do was create a viral TikTok that reached 1 million views, and their final would be automatically canceled.
marketing
marketing
Black creators have always been trendsetters, so why aren’t brands taking them seriously?
Early career, free opportunities from brands are the building blocks for future influencer success and longevity — but Black content creators are being left behind.
Influencer cancels $30,000 shoot because she ‘had a headache,’ marketing agency owner says
TikTokers are in disbelief after hearing this story.
TikTok user reveals the major ‘trick’ retailers use to make you spend more money
The clip explains how restaurants and coffee shops use a “decoy” item to make you spend more money.
KFC’s Colonel Sanders debuts slightly startling new look
Colonel Sanders’ new look is for a very good cause.
Burger King pulls off creepy Halloween stunt, takes dig at rival in the process
Burger King resurrects its rival’s iconic mascot to scare customers.
Afterpay’s ‘buy now, pay later’ attitude poses problems for millennial, Gen Z shoppers
Afterpay was formed based on the assumption that millennials and Gen Z shop with instant gratification in mind.
Videographer’s free promo for Black-owned business goes viral
A TikToker’s impromptu promo shoot for a local BBQ joint went viral on TikTok, prompting overwhelming interest in the small, Black-owned business.
Eskimo Pie’s plan to rename incites outrage on Twitter
Eskimo Pie has been in grocery stores for almost 100 years, but now the parent company is saying it’s time to shift gears.
Why you should care about Land O’Lakes’ redesign
For almost a century, Land O’Lakes butter was easily identifiable for its image of a Native woman keeling by a lake.