The clip explains how restaurants and coffee shops use a “decoy” item to make you spend more money.
marketing
marketing
TikTok user reveals the major ‘trick’ retailers use to make you spend more money
KFC’s Colonel Sanders debuts slightly startling new look
Colonel Sanders’ new look is for a very good cause.
Burger King pulls off creepy Halloween stunt, takes dig at rival in the process
Burger King resurrects its rival’s iconic mascot to scare customers.
Afterpay’s ‘buy now, pay later’ attitude poses problems for millennial, Gen Z shoppers
Afterpay was formed based on the assumption that millennials and Gen Z shop with instant gratification in mind.
Videographer’s free promo for Black-owned business goes viral
A TikToker’s impromptu promo shoot for a local BBQ joint went viral on TikTok, prompting overwhelming interest in the small, Black-owned business.
Eskimo Pie’s plan to rename incites outrage on Twitter
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Why you should care about Land O’Lakes’ redesign
For almost a century, Land O’Lakes butter was easily identifiable for its image of a Native woman keeling by a lake.
USC is now offering a class on how to be an influencer
Influencing is becoming more and more of a legitimate career path for Gen Z — and USC is taking note.