Selener knew what she was doing when she came out with the Soft Pinch Liquid Blush.
Rare Beauty
Rare Beauty

We rounded up the best Rare Beauty products that are seriously worth your money

Why does all beauty packaging look the same these days? You’re not going crazy
Thousands of brands are using the same fonts, spacing and logo designs in beauty packaging — but why?

Selena Gomez’s new makeup line is coming to a Sephora near you
Selena Gomez is officially adding beauty to her extensive roster with the launch of her upcoming makeup brand, Rare Beauty.