Harrison Nevel turned his sneaker YouTube channel into a business, growing it to nearly 1.5 million subscribers and pushing the limits of what content creators can do.

Harrison Nevel turned his sneaker YouTube channel into a business, growing it to nearly 1.5 million subscribers and pushing the limits of what content creators can do.
From taking the direct-to-consumer route to sticking to third-party sites, Racks Hogan breaks down which way is better.
In The Know and Complex’s newest collaboration helps you decide whether the hottest sneakers are worth investing in.