Before the beauty community could even take a breath after Tarte Cosmetics’ infamous influencer trip to Dubai, influencer Mikayla Nogueira stepped up and said, “Hold my mascara.”
tarte cosmetics
tarte cosmetics

‘Lashlighting,’ ‘de-influencing’ and why beauty brands are failing Gen Z

Are influencer beauty trips even effective anymore?
[Oprah voice] You go to Dubai! You go to Dubai! Everyone is going to Dubai!

Tarte Cosmetics denies using a filter in ad, fans remain unconvinced
Tarte Cosmetics is facing backlash after customers accused the company of using a filter on an ad for its newest product drop.