People on TiKTok swear by this goofy-looking, eight-tentacled heatless hair curler. But does it actually work?
tiktok beauty trends
tiktok beauty trends
This heatless hair curler has TikTokers obsessed — here’s how to use it
What is bristle-free mascara and can it lengthen short lashes?
The innovative product is going viral on beauty TikTok.
Everything you need to know about lip blushing
Cosmetic tattooer Ariana Schweiger shares what to expect from the procedure.
Tooth gems are trending — here’s why they’re not a trend
Some of the conversations around the topic have been culturally insensitive.
TikTok’s favorite matte lipstick is only $9 but feels and looks super luxe
Get it now while it’s still in stock!
Is TikTok’s beloved ‘peel and reveal’ lip stain actually worth it?
In The Know tests out the latest viral lip product.
Do these TikTok-approved eyebrow stamps really work?
In The Know’s Lisa Azcona tries Madluvv’s Brow Stamps with surprising results.
Woman shares allergic reaction to eyelash extensions
A beauty fan shared her face’s allergic reaction to fake eyelashes after the technician used glue she was allergic to.
‘Face Cupping’ is the latest beauty trend going viral on TikTok — and it’s so genius, I had to try it
Looks painful, but it leaves you glowing.
Model warns against TikTok hair-growing hack
A model is speaking out about a popular TikTok hair hack after her “traumatic” experience.