The problematic naming aside — if you don’t fit in with the look, are you then considered “dirty”? — the trend isn’t exactly “new” for women of color.
tiktok beauty
tiktok beauty

Why it’s a problem ‘new’ TikTok aesthetics like ‘clean girl’ don’t acknowledge the history of the trends

Dermatologists slam beauty TikTokers encouraging followers to use calamine lotion as makeup primer
Experts say this could damage your skin barrier.

TikTok discovered an affordable Target hack for scoring a new perfume: ‘It smells so expensive’
MIX:BAR’s fragrances can be mixed and matched for customizable scents.

TikTok is obsessed with Glow Recipe’s new sunscreen that doubles as a serum
With hyaluronic acid, niacinamide, watermelon and aloe, the Glow Recipe sunscreen is an SPF that also hydrates and soothes the skin.

The anti-wrinkle patches that went viral on TikTok are currently buy 1, get 1 50% off
Botox and fillers aren’t the only ways to smooth out fine lines.

5 TikTok-famous designer perfumes that are actually worth your money
TikTok gives you a totally new way to get the lowdown on a fragrance.

Slugging 101: Does the skin care trend actually work? A dermatologist weighs in
Do dermatologists approve of this viral TikTok beauty trend?

What is bristle-free mascara and can it lengthen short lashes?
The innovative product is going viral on beauty TikTok.

Automatic hair curler promises the ‘perfect curl’ with just a push of a button
The latest beauty gadget claims it can create the perfect curl at the push of a button. But does it really deliver?

Plastic surgeon calls out popular luxury skin care products: ‘Don’t buy into the hype’
The doctor was not here for these viral skincare treatments.