The founder saw a need for cruelty-free makeup, sustainable packaging and more BIPOC representation in the beauty space.
Axiology makes cruelty-free makeup that’s good for your face — and the planet
This makeup is good for you, good for animals and good for the planet.
TikToker exposes alleged ‘deceptive’ marketing for popular beauty product
A TikToker’s is stirring up controversy with claims about a makeup palette she bought from Walmart.