It may be the first-ever beauty product for wing lovers.
Winky Lux
Winky Lux

Applebee’s and Winky Lux are selling wing sauce-inspired lip gloss

A beauty TikToker has deemed this $16 Winky Lux product ‘the most perfect concealer’
The Peeper Perfect Under Eye Concealer is blowing people away.

Winky Lux just launched skincare products — and these are my absolute favorites
The products are effective, but will look super cute in your bathroom, too.

This nongreasy hand sanitizer isn’t sticky and helps essential workers
By now, you probably know that not all hand sanitizers are made the same. The Winky Lux Spritzer Hand Sanitizer, though, is both affordable and non-greasy.

Beauty brand Winky Lux just launched a new virtual shopping experience
A free personal advisor will guide you through the Winky Lux site, giving you advice on the best products for you and your skin type.

This pH-activated lip balm looks like a rainbow
Customers agree that this colorful cosmetic is the “balm” dot com for a flush of color for your lips.

Target welcomes Gen-Z beauty brand, Winky Lux
Target has officially welcomed the Gen-Z beauty and skincare brand, carrying over 68 SKUs.

This matcha face mask magically melts from a powder to a cream
Just rub the powder in your hands and it will form into a clay mask that provides smoother, softer skin.

Insta-famous beauty brand Winky Lux opens permanent store
Located in New York’s Lower East Side, the store’s selfie-worthy rooms help bring Winky Lux’s products to life.

Join In The Know and BUILD Series NYC for a live gifting extravaganza
Watch as our hosts reveal their top last-minute gifts of the season.